BIOGRAFI
Per Söderström is a consultant, health-tech evangelist and speaker with focus on health care, education and the arts – perhaps an unusual combination, but logical when Per Söderström’s experience and curiosity is taken into account.
Per has always worked in the front end of business and societal change, be it popularising equity funds (late 80’s), introducing brand management as a discipline (90’s), product placements in movies (00’s) or biohacking (2015-).
Education. Change happens with the support of learning – not teaching. Today’s pace of change and availability of technical platforms puts a spotlight on education. Per has always been active within education, which has led to a number of public talks as well as ad hoc speeches in organisations.
Health care. New findings – e.g. about the human brain – and the speed in technical development provides new tools for individuals as well as care-givers to improve and monitor health as well as fighting diseases. In this context, “going to the doctor” once a year will not cut it! Per is facilitating this development, with involvement in DNA-testing, and spreading curiosity around the new opportunities – e.g. in Warp Institute.
What about the arts? What do they have to do with this? As it turns out, quite a lot. Music, theatre, movies, literature, dance and paintings are all part of our lives, and reach parts that other activities cannot. Per’s professional experience from the impact from e.g. the Millennium Trilogy and Live @ Heart festival bear a proof to this.
“Make the future come sooner.” Per’s involvement in The Warp Institute is perfect. It combines Per’s passion for change and an opportunity to add to the speed of change.
Per is regularly interviewed in international media about topics like bio-hackning, chip implants, DNA- testa and the ethical questions that arise with new technology.
BACKGROUND
Per Söderström Nomadic Management AB, 1991 – present
Establishment of own business, through which all projects have been driven since. Owner of Content Marketing Group brand.
- Consultant and advisor
- Speaker
- Board member
Content Marketing Group, Part 2, 2014 – 2016
Initiator of the professional community “contentmarketing.se”
- Business development projects in digital landscape
- Research for own purposes – behavioural economics, digital development, social trends
- Reform of MIS (Stockholm Marketing Association) board
Content Marketing Group, Part 1, 2006 – 2014
Co-founder
- Association rights and implementation of activities related to specific movie-, TV- and web productions (e.g. Millennium Trilogy, Solsidan, Big Brother, Maria Wern)
Arbos Business Development (co-owned by Nomadic Management AB), 1994 – 2005
Co-founder
- Brand development consultancy
- Implementation of brand strategies
- Branding through sales channels
- Development and implementation of global channel marketing strategy for Ericsson between 1996 and 2000. Leader of project team of 40+ participants from all regions
- Branded entertainment – project director for Ericsson/Sony E partnering projects of three James Bond movies and Lara Croft Tomb Raider – implemented in 55+ countries
- Development of brand and market communications department for Advokatfirman Vinge, Huddinge Sjukhus, Persona AB (and more).
Hagströmer & Qviberg Kapitalförvaltning, 1990 – 1991
Marketing Director Equity Funds
- Integration of new equity funds into the organisation
Fondbolagsgruppen Privat AB (Pronator), 1988 – 1990
CEO
- Development and implementation of equity funds for Nordbanken . Sales sales support to all Nordbanken branch offices
- Sale of company to Hagströmer & Qviberg
Dobber/East West, 1988
Brand director for men’s fashion brand East West
United Annonsbyrå AB, 1986 – 1988
Account director and CEO of the advertising agency, with clients such as Skandia, Telefinans, BPA, the Stadium, Sony Professional and Esselte Förlag
Ehrenstråhle & Co Sweden AB, 1983 – 1986
Account director and group CEO at the BBDO-affiliated B2B-advertising agency
- Account director for Volvo Trucks, IBM Sweden, Uddeholm Tooling.
Törnbloms Annonsbyrå AB, 1980 – 1983
Media director, responsible for media buying for the agency’s clients – at the time one of 6 media agencies in Sweden
Account director for SAAB Automobiles Intl, SAAB Ana Sverige, SAAB Företagsförsäljning, Eli Lilly, Svenska Frisörföreningen
Berghs School of Communication, 1978 – 1993
Evening classes, post-graduate education in marketing – parallel to daily job. Responsible for program development in marketing (“Marknadsekonomer”). Developed an e-learning program in (very) early Internet days.
AB Marketing Bo Jönsson, 1976 – 1980
Research Director
Quantitative and qualitative market research for Swedish and International clients in Sweden, e.g. Heineken, Citroën, Philip Morris, Cederroths, Intl Auto Producer’s Organisation, Heineken
Danscentrum Stockholm, 2017 – 2019
Spången Filmportal AB / Cineplay, 2014 – 2018
MIS – Stockholm Marketing Association
- Board member with responsibility for finance 2002 – 2013
- Honorary member 2013, and onwards
- Chairman of board election committee 2013 – 2016
Trapetz IT AB, 2001 – 2003
Twilfit AB, 1999 – 2004
(until owner sold company to Lindex AB)
Arbos Affärsutveckling, 1994 – 2005
Nomadic Management AB, 1991 – present
WARP Institute, admin Sveriges mest optimistiska Facebookgrupp, 2018 – present
Detta är Sveriges mest optimistiska Facebookgrupp. För dig som har en positiv syn på framtiden. Här hjälps vi åt med att sprida idéer, inspirera varandra och framförallt att få saker att hända för att få en positiv framtid att komma snabbare. Vi som startat denna grupp är övertygade om att människan står på tröskeln till sin mest spännande tid. Vi kommer kunna leva längre, mer hälsosamma och på alla sätt rikare liv. Vi är också övertygade om att denna utveckling inte är automatisk. Tror man att världen blir sämre, agerar man därefter och riskerar att bidra till just det. Därför är det viktigt med en motkraft. Därför fokuserar vi i denna grupp på det positiva. Vilka är möjligheterna? Hur ser vi till att de får genomslag snabbare? Stort och smått, allt från lokalt till globalt (ja, även Mars.) SYFTE Att skapa Sveriges positivaste plats och få fler att se möjligheterna. I gruppen ska vi inspirera varandra, dela kunskap och nyheter, visa på möjligheter och göra saker för att skapa en bättre framtid. Få saker att hända.
Insamlingsstiftelse Ringar På Vattnet
Initiator and co-founder of fund aimed at supporting motherless children in Thailand, in wake of the 2004 Tsunami.
Nätverket Content Marketing, MIS
Group leader for content marketing professionals, holding quarterly meetings.
Samarbeten mellan företag och produktioner i långilm, TV och web, 1998 – 2014
LÅNGFILM – produktplaceringar och användning av associationsrättigheter.
- Tomorrow Never Dies 007 – (Ericsson)
- The World is Not Enough 007 – (Ericsson)
- Lara Croft – Tomb Raider (för Sony Ericsson)
- Die Another Day 007 (Sony Ericsson)
- Göta Kanal 2 (GF Studios)
- Rosa, The Movie (SF)
- Sandor slash Ida (Sandrew Metronome)
- ARN Tempelriddaren (SF)
- Solstorm (Sandrew Metronome)
- Rallybrudar (GF Studios)
- Kenny Starfighter (Fladen Film)
- Milennium – Män Som Hatar Kvinnor (Yellowbird & Nordisk Film)
- Maria Wern (Eyeworks Television)
- En Gång i Phuket (Stella Nova)
- Nobels Testamente (Yellowbird)
TV – AFP, partnersamarbeten
- När och Fjärran Julspecial 2007 (Meter / Saatchi & Saatchi)
- Maria Wern (Eyeworks)
- Milennium – Flickan Som Lekte Med Elden (Yellowbird)
- Milennium – Luftslottet Som Försvann (Yellowbird)
- Solsidan säsong 1 (Jarowski Television)
- Miljonlotteriet Lyckohjulet (Eyeworks)
- Postkodkampen (Eyeworks)
- Skärgårdsdröm (Eyeworks)
- Utvecklingsprojekt (Endemol Sweden AB) 2012
- ”Fiskedrag” (Aquatech) 2012
- Drömkåken (Endemol/TV4) 2012 – 2013
- Halv Åtta Hos Mig (ITV / TV4) 2014
- Jeopardy (Strix / TV8) 2014
- Ögon Blå (Strix Drama / SVT) 2014
- Big Brother (Endemol) 2014
- Utveckling av ny TV-serie (Endemol) 2012 – 2014
WEB/MOBILT
- The Goob (Assorted Nuts) 2009, ”24 webisodes for the mobile phone”
TEATER
- Kvarteret Skatan på Rival (2009)
ÖVRIGA PARTNERSAMARBETEN
- Matrix – lansering av ett 3D-verktyg för ritningar av hus och lägenheter. 2004 – 2005
- Dentvision – etablering av ”Väntrums-TV” hos svenska tandläkare. 2007 – 2009
- Årets Kock – sponsorer till deras treåriga partnerprogram. 2006 – 2011
| University | Stockholm School of Economics, SSE, Stockholm, Sweden B.Sc. – Major in Marketing and International Economics |
| High School | Bromma Gymnasium, Stockholm, Sweden, NA (Specialised in chemistry, biology, physics) |
| Elementary and Primary School | Ecole Internationale de Genève, Geneva, Switzerland From 1st to 9th grade. Education conducted in English and French. |
| Kindergarten | Berkeley, California 😉 |
| Personal development | Psykosyntes-Akademien Stage 1 course in Psychosynthesis |
| Languages | Swedish – Mother tongue English – Fluent in writing and speech (5/5) French – Fluent in writing and speech (4/5) German – Basic written, verbal and comprehension skills |
PRIOR CLIENTS
RECOMMENDATIONS
Before I heard Per’s interesting lecture I wasn’t quite certain what biohacking really meant and what it was all about. Now the question is merely how I will adopt it in a way that would suite me best for the purpose of my wellbeing and preventative health measures.
I have worked with Per in a number of different roles, both while at Ericsson and later, and have always found him a dedicated and truly inspiring professional who manages to combine an profound understanding of brands and communication with a clear commercial acumen.
Per Söderström and Tobias Degsell held an awesome lecture on biohacking!
I was really inspired and have been using the ”biohack mindset” in all sorts of situations, on every day basis.
Per – Arthur, Susan and I want to thank you for all of your hard work and support in making Tomb Raider such a huge success.