Per Söderström is a consultant, health-tech evangelist and speaker with focus on health care, education and the arts – perhaps an unusual combination, but logical when Per Söderström’s experience and curiosity is taken into account.
Per has always worked in the front end of business and societal change, be it popularising equity funds (late 80’s), introducing brand management as a discipline (90’s), product placements in movies (00’s) or biohacking (2015-).
Education. Change happens with the support of learning – not teaching. Today’s pace of change and availability of technical platforms puts a spotlight on education. Per has always been active within education, which has led to a number of public talks as well as ad hoc speeches in organisations.
Health care. New findings – e.g. about the human brain – and the speed in technical development provides new tools for individuals as well as care-givers to improve and monitor health as well as fighting diseases. In this context, “going to the doctor” once a year will not cut it! Per is facilitating this development, with involvement in DNA-testing, and spreading curiosity around the new opportunities – e.g. in Warp Institute.
What about the arts? What do they have to do with this? As it turns out, quite a lot. Music, theatre, movies, literature, dance and paintings are all part of our lives, and reach parts that other activities cannot. Per’s professional experience from the impact from e.g. the Millennium Trilogy and Live @ Heart festival bear a proof to this.
“Make the future come sooner.” Per’s involvement in The Warp Institute is perfect. It combines Per’s passion for change and an opportunity to add to the speed of change.
Per is regularly interviewed in international media about topics like bio-hackning, chip implants, DNA- testa and the ethical questions that arise with new technology.