We try to follow the road of logic. But we fail. The second half of the 20th century was built on ”rational”. - Planning rational production was natural. - Bringing up all children the same way was rational. - The gold standard was perfect - ok, nearly. - Linear thinking was the cats’ whiskers. Then, we [...]
The concept of tribal communities had a strong intuitive appeal. You ”got it” at once. It's easier to understand the type of individuals that belong to a tribe than those from the old-school target group. There’s a catch though. There are tribes in disguise: the swarm. A temporary, fickle, one-problem focused e-gathering, tweeting-over-a-very-important-issue, outraged on Face [...]
Creating a blog has been on my list for years. Rebecca Crusoe was the person that told me to do it. Anders Tempelman described to how it's done - like using wordpress, and posting regularly. Max von Gegerfelt got the technical stuff started. And so, it's up to me - after all, I'm the one supposed [...]
