Ready or Not, Here We Come

//Ready or Not, Here We Come

The concept of tribal communities had a strong intuitive appeal. You ”got it” at once. It’s easier to understand the type of individuals that belong to a tribe than those from the old-school target group.

There’s a catch though. There are tribes in disguise: the swarm. A temporary, fickle, one-problem focused e-gathering, tweeting-over-a-very-important-issue, outraged on Face Book over a political decision, not-gonna-take-anymore type of gathering.

Contrary to the tribes, members of swarms have very little in common, and they have a short life-span. They may last for a day, a week, a month. Then. They. Move. On.

Not the same individuals to a new wheat field – like the locusts. The individuals will move to a completely different place, with totally new wing mates. Impossible to predict.

Swarms favor old-school corporate leaders and politicians – the patriarchs. Social media and the press will be glad to help.

Ready or not, here they come.

By | 2017-11-02T12:52:11+00:00 januari 25th, 2015|Categories: Inspiration|0 Comments

About the Author:

Lång erfarenhet av marknadsföring och -kommunikation. Intresserad av framtidsfrågor - från digitalisering av affären till hur organisationer och företag måste förändras i grunden. Alltid nyfiken.

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